ANALISIS KUALITAS PELAYANAN, HARGA BERPENGARUH TERHADAP KEPUASAN PELANGGAN YANG BERDAMPAK PADA LOYALITAS PELANGGAN (Kasus Pada Pelanggan CV. Nur Angkasa - Banyuwangi)

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Nurul Hidayah

Abstract

Loyal customers are very important to the enterprises
because of the cost to acquire new customers is more expensive
than keeping old customers. Variable in this research is the
quality of service, price, and customer satisfaction that is
assumed to be able to increase the positive impact against the
loyalty of consumers. This research is associative research to
find out the relationship between two or more variables. The
population in this research is the consumer CV Nur Angkasa JL.
KH. Hasan, RT 03 RW., 2, Tegalarum-Sempu, Banyuwangi. The
sample in this research are consumer CV. Nur Angkasa as much
as 148 consumers. Data analysis in this research was done in a
descriptive. The research results proved that the quality of
service and price have give a positive and significant effect
against the satisfaction and loyalty of customers. Customer
satisfaction have give a positive influence not significantly to
customer loyalty.

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How to Cite
HIDAYAH, Nurul. ANALISIS KUALITAS PELAYANAN, HARGA BERPENGARUH TERHADAP KEPUASAN PELANGGAN YANG BERDAMPAK PADA LOYALITAS PELANGGAN (Kasus Pada Pelanggan CV. Nur Angkasa - Banyuwangi). Ar-Risalah: Media Keislaman, Pendidikan dan Hukum Islam, [S.l.], v. 14, n. 1, p. 63-73, apr. 2016. ISSN 2540-7783. Available at: <http://ejournal.iaiibrahimy.ac.id/index.php/arrisalah/article/view/53>. Date accessed: 26 aug. 2019.
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